This session examines the integration of Environmental, Social, and Governance (ESG) principles and sustainability into corporate strategy, beginning with an overview of core ESG concepts, international standards, and reporting frameworks such as GRI, SASB, and TCFD. Building on this foundation, the presentation introduces be’ah’s ESG framework and its structured approach to embedding ESG and sustainability across the organization. The discussion covers key implementation phases: benchmarking, baselining, integration, and performance monitoring - and how these stages drive accountability, resilience, and alignment with national sustainability priorities. Attendees will gain a practical understanding of how ESG principles can be operationalized within a corporate setting through structured governance and strategy.